The Value of Customer Service in Live Event Production

by InBroadcast

One only has to look to recent South by Southwest event, which this year operated as a hybrid event for the first time to support in-person and remote participants. An official 2022 SXSW Conference and Festivals technology partner, Red House Streaming (RHS), a subsidiary of CP Communications, transformed the production model for the 10-day event in Austin, Texas. RHS designed and deployed a wide-area network and provided onsite production crew to help bring various performances to audiences worldwide. It was the first time SXSW was produced as a hybrid event, with CP and RHS providing audio and video support at 10 venues across the city for in-person and remote participants.

SXSW executives praised the reliability of the technology deployed during the event, as well as the high level of customer service. “The Red House Streaming team was consistently proactive and responsive to the needs of our crew through the event, and their ability to adapt to changes is essential in a live event environment,” said Stephen Light, SXSW Director of Commercial Content.

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The majority of our equipment especially on a Dante network or a bonded cellular network, can be remotely managed from one of our three Network Operation Centers (NOCs) by our skilled technicians. We also monitor live productions in real-time for quality assurance. We do that not because a client asked for it, but because we want to make sure that if there are issues, we can trouble shoot and resolve them quickly and efficiently. That’s customer service. That’s remote support.

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